Before use, shake well—especially if you haven’t used it in a while.

Place one or two pumps onto the back of your hand.

Using your fingertips or preferred applicator, apply the foundation starting at the center of the face (or wherever more coverage is needed). Smooth over face, moving outward. Focus on one area at a time and blend well. To build coverage, add a little more foundation.

It’s easy to customize the look by changing up your technique:

• Sheer, Tinted-Moisturizer Effect: Use one pump and your fingertips. Rub the foundation between your fingers first to warm the formula, then apply. Work from the center of the face, blending outward until smooth. Finish by lightly pressing the formula into skin with fingertips or palms.
• Dewy Sheer-to-Medium Coverage: Use two pumps and a damp sponge (any shape is fine). Work from the center of the face to the edges, “bouncing” the foundation onto your skin. Blend outward. Finish by flipping the sponge to the clean side for a final blending pass.
• Flawless Medium Coverage: Use two pumps and a brush. Apply to cheeks, nose, chin and forehead (in that order), then use the brush to blend outward. Add foundation to build coverage. Finish by lightly pressing and blending the formula into skin with fingertips.

How to Find Your Shade

INNOVATIVE APPROACH TO THE IDEAL MATCH

1. First, see your level.

There are just four, so it’s easy to see the right one for you.

2. Next, choose the right shade for your tone and undertone.

Choose the one that best matches your tone or skin color, and is precision-tuned for your undertone.

It’s that easy. Wear with Artistry Future Glow™ Serum Foundation with confidence that your shade is accurately matching your skin, caring for your skin and complexion, and leaving you glowing.

IDENTIFYING YOUR UNDERTONE

Finding the right undertone is often confusing for consumers. To simplify the selection, we created our customized Tone Tally. Start with a “Tone Tally” of 100, then add or subtract based on your answers to these simple questions:

Start with Tone Tally = 100

1. What jewelry looks best on you?

_ Silver ............... Tone Tally -10

_ Gold ................ Tone Tally +10

_ Both ................ Tone Tally +0

2. What happens in the sun?

_ I tan easily ....... Tone Tally +10

_ I tan a bit ......... Tone Tally +0

_ I burn easily ..... Tone Tally -10

3. Looking at the veins inside your elbow, how would you describe them?

_ Purple .............. Tone Tally -10

_ Blue ................. Tone Tally 0

_ Green .............. Tone Tally +10

4. What color shirt looks best on you?

_ White ............... Tone Tally -10

_ Ivory................. Tone Tally +10

If your Tone Tally is...

                                         your undertone is...

90 or below.......... Cool (C)

100 to 110 .......... Neutral (N)     100 = wear either Cool or Neutral

                                                                    110 = wear either Warm or Neutral

120 or over ......... Warm (W)

As a quick confirmation, look at your facial skin (without any makeup) and describe its overall color impression. For many people, skin will look either more pink or more yellow. Other people will see a different color impression.

If your overall

color impression is...

                                         your undertone is...

Pink .................... Cool (C)

Yellow................. Warm (W)

Balance of  ......... Neutral (N)
Yellow + Pink

Red..................... Cool (C)

Peach ................. Warm (W)

Golden ............... Warm (W)

Olive ................... Cool (C)

Still not sure? Start with a shade marked for Neutral (N) undertone. Neutral shades will match with either cool or warm undertones.

PRODUCT

What are the primary benefits of using Serum Foundation?

• Foundation with serum science for a flawless finish.

• Lightweight foundation with a healthy glow.

• Youth Care to help skin appear firmer and younger.

• Complexion Care for a brighter and more radiant look.

• Flexible shades for wide range of skin tones.

What is the technology that makes Serum Foundation so advanced?

In addition to proven makeup technology, Serum Foundation includes the Phyto-L Complex. This skincare technology effectively delivers Nutrilite™ ingredients within the skin’s surface. It helps the formula to provide antioxidation and brightening benefits with Nutrilite™ ingredients. 

What type of coverage does Serum Foundation provide?

Serum Foundation provides sheer to medium coverage which is buildable. Because the formula blends easily, the foundation can be customized to your needs from a tinted-moisturizer effect to flawless medium coverage.

Does Serum Foundation contain SPF?

Yes. Artistry Future Glow™ Serum Foundation has SPF 35 PA++. This helps minimize skin exposure and helps prevent future skin damage caused by UV exposure that can cause premature skin aging.

Which skin types is Serum Foundation best suited for?

Serum Foundation is designed for all skin types. The nourishing, youth-and-complexion-care formula is ideal for normal-to-dry skin.

Is Serum Foundation safe to use on my skin?

Serum Foundation is dermatologist and allergy tested. In addition, it is non-comedogenic and non-acnegenic.

Are any ingredients or technologies in Serum Foundation exclusive?

Yes. The extracts from White Chia Seed and Pomegranate, grown on our Nutrilite™ farms, are exclusive to Amway brands.

Does Serum Foundation follow Artistry™ Clean formulation standards?

Yes. As with all Artistry™ brand products, Serum Foundation meets the Artistry™ Clean standards. It has been formulated with no mineral oil, parabens, phthalates or any of the over 1,000 other ingredients on our No-No List.

Does Serum Foundation contain parabens or other often-asked-about ingredients?

No. Serum Foundation has been effectively preserved without the use of parabens. It can be classified as paraben-free.

In addition, Serum Foundation is formulated with no cyclic silicones, sulfate surfactants, mineral oil, phthalates or talc, and does not include animal-derived ingredients.

Is Serum Foundation tested on multiple ethnicities?

Yes. As with all Artistry™ products, Serum Foundation was designed for all ethnicities, and was carefully tested on multiple ethnicities.

Was Serum Foundation tested on animals?

The Artistry™ brand opposes animal testing. Our products are not tested on animals unless they are required by government regulations to do so. Furthermore, we actively support alternatives to required animal tests—going as far as supplying alternative non-animal testing methods to government agencies for consideration. Please note that the formulas sold in China are different than those sold to the rest of the globe.

Does Serum Foundation contain any animal-derived ingredients?

No. Serum Foundation is free from animal-derived ingredients and the global formulas (excluding China) are registered with The Vegan Society.

What is the shelf life of Serum Foundation, and how long can I use it after opening?

The shelf life of the unopened product is 2 and half years (30 months). Once the product is opened, we recommend that it be used within 12 months to ensure full product efficacy.

NOTE: If you haven’t used Serum Foundation in a while, be sure to shake well before use, as the formula can become separated over time.

How should Serum Foundation be stored?

Artistry™ makeup should be stored in a cool, dry place, out of direct light. Avoid excessive heat, and avoid freezing and thawing the product.

PRODUCT USE

Can I use Serum Foundation on top of my Artistry Skin Nutrition™ moisturizer with SPF30 or Multi-Defense UV Protect SPF50+?

Yes! Serum Foundation and your Artistry Skin Nutrition™ UV products can be used together. To avoid the foundation from streaking, allow the sunscreen formula to fully absorb before applying Serum Foundation.

Can I use Serum Foundation with my current Artistry™ makeup routine?

Yes! Make Serum Foundation an essential part of your daily makeup routine. It should be applied after your primer or sunscreen, and before your concealer, powder or powder foundation.

How do I apply Serum Foundation?

See the HOW TO USE section above for full application instructions, including tips on how to customize the look.

How do I choose the right shade of Serum Foundation?

First, see your level (out of four). Next, choose the right shade for your tone and undertone. It’s that easy! See the HOW TO FIND YOUR SHADE guide above for more details, including our Tone Tally undertone finder and a full shade chart.

PACKAGE DESIGN

What are the air pockets found in Serum Foundation?

The small amount of air at the top is normal. It is called “head space” and it allows the pump to be inserted and work properly during the filling process. Remind customers that Amway guarantees that each package contains 30 mL of product.

Is the Serum Foundation glass bottle safe from breakage?

All our products are designed and tested with Amway standards. The Serum Foundation glass bottle was tested to endure the shock from daily usage. Of course, the bottle should always be handled with appropriate care.

NOTE: DO NOT lift the bottle by the cap. Always hold the bottle itself because cap may be separated.

Does the square shape leave formula in the corners when you are finishing a bottle?

No. The inner part of the bottle is round and has been designed to minimize the amount of residue.

How much should you pump for one application?

We suggest using one or two pumps on the back of your hand. However, apply as much or as little product as you need to create the look you want.