Amway Global

Amway is founded by Jay Van Andel and Rich DeVos in Ada, Michigan but this could wrap to three lines.

Amway becomes international.

​​​​​​​Amway opens its first international location in London, Ontario, Canada. This would be the second of over 100+ countries and territories into which Amway would eventually expand.

Artistry brand debuts

​​​​​​​The Artistry cosmetics brand debuts with 11 products and 37 color shades. Artistry would grow to become one of the top-five selling premium skincare brands in the world.

Amway acquires Nutrilite

​​​​​​​Amway acquires the Nutrilite brand, rounding out our brand offerings to include home, beauty, and nutrition categories. Nutrilite would grow to become the world's leading brand of vitamin and dietary supplements.

Amway tops $1 billion

​​​​​​​Amway's international sales tops 1 billion dollars.

Amway expands

​​​​​​​Amway expands into 33 additional markets around the world, including China and South Africa. Amway would eventually more than double in size during this decade.

Amway acquires XS energy drinks

​​​​​​​Amway acquires the XS brand of energy drinks and sports nutrition. XS is instantly popular with younger generations and emerging markets, quickly becoming one of Amway's most popular product categories. 

#1 Direct Selling Company 

​​​​​​​Just over 50 years after our founding, Amway is the World's number 1 direct selling company, according to Direct Selling News Global 100.